Persuasive Writing

It’s critical to provide youngsters the opportunity to write in a variety of forms as they grow as writers. Persuasive writing allows students to develop specific justifications for their opinions and to conduct research into the facts that support those opinions. Students can begin to appreciate the persuasive nature of marketing they are exposed to through the internet, television, and other media as they gain knowledge of how writing can influence or modify another’s actions or thoughts. 

Writers use persuasive writing to take a position on a topic, persuading readers to agree with a particular viewpoint or perspective. Persuasive writing takes numerous forms in the media, including op-eds, reviews, and ads. A good persuasive argument combines rigorous research with precise wording to explain the writer’s point of view and persuade the reader to agree. 

Let us first look in detail at what persuasive writing is: 

Any written work that aims to convince the reader of the writer’s point of view is considered persuasive writing. A persuasive essay author can use personal experience, logical reasoning, an appeal to emotion, and engaging speaking in addition to normal writing skills to persuade readers. 

Unlike other types of writing that aim to inform or entertain, persuasive writing is produced with the intent of persuading the reader to agree with a particular point of view. 

Persuasive essays are similar to argumentative essays in that they both address a serious subject with logical arguments and provide conclusive solutions. The major distinction between an argumentative essay and a persuasive essay is that persuasive essays are more focused on personal experience and emotional appeals, whilst argumentative essays are more focused on facts. 

Furthermore, although persuasive essays focus solely on the author’s point of view, argumentative essays examine both sides of a topic. Persuasive essays use more conversational language and tone, which is a persuasive speech strategy for establishing a more personal and intimate contact between the author and the reader. 

Now, let us take a look at the strategies and tips one should keep in mind while writing a persuasive essay:

1. Choose Wording Carefully

In persuasive writing, word choice—the words and phrases you choose to use—is critical for establishing a personal relationship with the reader. You want to use the best words and phrases available to persuade the reader that your point of view is correct. 

Because persuasive writing frequently uses powerful language, expresses things clearly, and avoids “hedging.” Emotional language—words and phrases that describe feelings—is also used in persuasive writing to persuade the reader to establish sentimental ties to the issue. 

Wordplay, such as puns, rhymes, and jokes, can also be used as a memory aid to assist the reader in recalling crucial points and your main point. 

2. Ask Questions

Questions are fantastic for transitioning from one topic or paragraph to the next, but they also have a purpose in persuasive writing. Your reader will intuitively answer every question you pose in their brain if they can, or at the very least ponder it for a moment. 

Questioning can be used by persuasive authors to engage the reader’s critical thinking. To begin with, questions can be used to plant ideas and direct the reader to the author’s responses. Second, if your evidence is well-presented and your argument is well-structured, merely asking the proper question might bring the reader to the author’s conclusion on their own—the ultimate purpose of persuasive writing. 

3. Write a Clear Thesis Statement

A thesis statement expresses the theme or core idea of a piece of writing clearly and concisely. Your thesis statement in a persuasive essay is simply the point of view you’re trying to persuade the reader of. 

To avoid confusion, it’s best to have a clear and transparent thesis statement in the introduction or beginning of your essay. If the reader doesn’t understand what you’re talking about, it will be difficult to persuade them. 

4. Draw a Persuasion Map

A persuasive map is a type of blueprint for your argument that was created as a writing tool to assist writers in organizing their ideas. While there are a variety of formats to select from, they all often begin with a list of your main ideas, followed by evidence and examples to support each of them. 

Persuasion maps are ideal for persons who frequently lose track of their ideas while writing or who struggle to keep organized. It’s a terrific tool to utilize before you start writing your outline so you know exactly what you want to include before you decide on the order. 

5. Speak Directly to the Reader

As previously said, in persuasive writing, the author-reader relationship is extremely important. Speaking directly to the reader, sometimes even addressing them as “you,” is one way to build that bond. 

In writing, speaking to the reader is a successful method. It gives the writing a more conversational air, even if it is one-sided, and can urge the reader to relax their guard and accept your views with an open mind. 

6. Repeat Your Main Arguments

A repetition is a tried-and-true approach for getting ideas into your readers’ heads in persuasive writing. For one thing, as any teacher will tell you, repetition is a fantastic memory aid. Someone is more likely to remember something if they hear it several times. Repetition, on the other hand, can affect readers’ thinking in persuasive writing. 

The act of repeatedly repeating the same concept normalizes it. Repetition, when paired with solid evidence and logic, may make even the most radical ideas seem more grounded. 

Some famous examples of Persuasive writing: 

• Common Sense by Thomas Paine (1776) 
• Declaration of Rights of the Women of the United States by Susan B. Anthony, et al. (1876) 
• Letter from Birmingham Jail by Martin Luther King, Jr. (1963)